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Case study · Beauty & fragrance

Sensa Beauty PDP & Collection Optimization Case Study

Product-page rework and a storefront speed pass for a branded perfume and cologne retailer on Shopify, focused on a clearer path to add-to-cart on mobile.

Fragrance retailShopifyPDP reworkSpeed pass
Sensa Beauty Shopify storefront homepage

Live store: sensabeauty.com

Client context

Sensa Beauty sells branded perfumes and colognes on Shopify, where shoppers compare sizes and prices and look for reassurance on authenticity before buying.

The problem

Mobile product pages had too much friction: variant choices were not clear enough, trust information was scattered, and the add-to-cart was not always in view. Heavy media and scripts also slowed the storefront down.

What we worked on

  • Reworked product-page structure
  • Sticky add-to-cart
  • Clearer variant selection
  • A trust stack close to the buy button
  • Speed pass: optimized media and JavaScript

Outcome

A clearer add-to-cart path on mobile product pages and a lighter storefront.

We do not publish conversion or speed figures for this project because we have not verified them for publication.

FAQs

What changed on Sensa Beauty’s product pages?
The page structure was reworked with a sticky add-to-cart, clearer variant selection and a trust stack near the buy button, plus a speed pass on media and JavaScript.
Why are there no numbers on this page?
We only publish results we have verified for publication. The page describes the work and the qualitative improvement instead.

Need similar Shopify work?

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