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About

Commerce expertise. Practical technical partnership.

VK & Co. Tech is a founder-led commerce and web consultancy. We help businesses plan, build, improve and maintain the platforms behind their digital operations, combining technical consulting, Shopify development, website optimisation and ongoing support, with direct founder involvement from discovery through delivery.

10+ Years building on Shopify
250+ Product pages optimized
40+ Brands and businesses supported
The consultancy

A technical partner for the whole platform.

Shopify is our core specialism, from first build to Shopify Plus. We also build and maintain business websites on other CMS platforms when that is the better fit. In practice, clients come to us to:

01

Plan new builds

Shape the site map, platform choice, theme approach and launch plan before development starts, so the build matches how the business sells.

02

Diagnose what is not working

Trace configuration, integration, theme and storefront issues to their root cause instead of patching symptoms.

03

Improve discovery and purchase

Clarify navigation, product information, product pages and cart behaviour so customers find what they need and buy with confidence.

04

Maintain and evolve platforms

Keep live stores and websites stable with planned updates, fixes and improvements after launch.

05

Support internal teams

Give ecommerce, marketing and in-house teams a practical technical partner who can scope, build and explain the work.

Background

The experience behind the practice.

Earlier roles and today’s consulting work, described as what each contributed, not as a list of job titles.

  1. Platform depth

    Shopify, from themes to checkout

    Virender’s work has moved steadily deeper into Shopify: custom themes and sections, app integrations, Shopify Plus, checkout customisation, metafields and metaobjects, subscriptions and performance.

  2. International work

    Collaboration with brands abroad

    Virender worked in-house on eve Sleep’s Shopify storefront in the UK, then consulted full-time for Design Letters in Denmark on Shopify Plus, and now consults for a US-based spice brand on Shopify Plus features, cart logic, subscriptions and performance. Working across these teams built the remote, documented way of working the practice uses with every client.

  3. The practice

    A founder-led consultancy

    VK & Co. Tech brings that experience to businesses directly: assessments, builds, optimisation and long-term support for Shopify stores and business websites, with Virender involved from discovery through delivery.

Capabilities

Where we go deep.

Recent client work includes product-page development, catalogue clean-up and monthly maintenance for Haus & Kinder, product pages and build-your-own-box flows for Osia Osia, a performance audit and speed sprint for Dring, and a long-running website relationship with Perform Group.

01

Commerce strategy and technical assessment

Structured reviews of themes, apps, Markets, pricing, authentication and cart behaviour, with findings ranked by impact before anything is built.

Store auditsRoot-cause investigation
02

Shopify development and store configuration

Theme development and customisation, store setup, shipping, taxes, notifications and app integration on Shopify and Shopify Plus.

Themes & sectionsStore setupShopify Plus
03

Customer experience and conversion

Navigation, product pages, variant selection, cart and offer logic implemented with conversion in mind and tested on real devices.

Product pagesCart & offersMobile UX
04

Catalogue and content architecture

Collections, filters, metafield-driven product information and editorial structures that merchandisers can maintain without a developer.

MetafieldsCatalogue clean-up
05

Performance, technical SEO and QA

Core Web Vitals work, image and script optimisation, technical SEO foundations and regression testing before release.

Core Web VitalsRegression testing
06

Ongoing consulting and maintenance

Monthly support with agreed hours, monitoring, fixes and planned improvements for live stores and websites.

RetainersChange orders
07

Business websites and enquiry journeys

Service and B2B websites on a suitable CMS, with editable content, clear service discovery and enquiry or quotation flows.

CMS websitesEnquiry flows
How engagements work

Clear steps, direct communication.

You work with the founder directly. Responsibilities are written down, changes are reviewed before they go live, and the implementation is built to be maintained after we hand it over.

  1. 01

    Discovery and assessment

    We review the current platform, data and goals, and ask about anything unclear instead of assuming.

  2. 02

    Scope and priorities

    Findings become a written scope with priorities, responsibilities, timelines and review points agreed up front.

  3. 03

    Build on staging

    Work happens on a duplicate theme or staging environment with backups, so the live store keeps trading.

  4. 04

    Review and QA

    You review working previews. We test across devices, browsers, apps and edge cases before anything is published.

  5. 05

    Launch, handover and support

    Planned releases, handover notes and training, followed by ongoing support where you need it.

Virender Kumar, founder of VK & Co. Tech, at his desk
Founder note · Ecommerce since 2012

Why I built VK & Co. Tech.

I have worked inside Shopify businesses in India, the UK and Europe, and the lesson has stayed the same: platforms rarely fail for lack of ideas, they fail on execution. VK & Co. Tech is built around that. We understand the business before touching the code, build on staging, and say plainly what a change will and will not do. Clients work with me directly, from the first assessment to the release and the support that follows.

Virender KumarFounder & Principal Consultant Email the founder directly
Proof

Grounded in real delivery

Partnership

Shopify Select Partner

Official Shopify partnership status alongside senior hands-on experience across theme development, storefront optimization, CRO implementation, and release-safe delivery.

Conversion work

250+ PDPs optimized

Product page work across beauty, wellness, pet, lifestyle, and specialty ecommerce where clarity and mobile behavior directly affect revenue.

Collaboration

US Central / ET and UK overlap

A practical working model for brands and agencies that need responsive communication, weekly visibility, and smoother collaboration across time zones.

Release discipline

Built for safer releases

Staged theme work, structured QA, and rollout discipline that reduce avoidable storefront risk when revenue-critical templates are changing.

Planning a new build or improving an existing platform?

Tell us about the platform, the goal and the timeline. You will get a clear next step from the founder, not a sales deck.