Dring Shopify performance audit and speed optimization
A two-week performance audit and fix sprint for an Indian party-games brand on Shopify, plus storefront hardening on layout, cart feedback and trust copy.
Live store: dring.in
Client context
Dring sells party, drinking, couple and family card games in India on Shopify, with regular sale campaigns and free-game offers.
Starting point (June 2025)
Google’s Core Web Vitals assessment was failing on both mobile and desktop. Real-user data showed a mobile Largest Contentful Paint of 4.4 s and Interaction to Next Paint of 250 ms. Lab tests scored Performance 34 on mobile and 36 on desktop, with over 4 seconds of total blocking time on desktop.
Week 1: audit
- Technical report using Lighthouse, GTmetrix and WebPageTest
- Critical issues slowing the storefront, ranked by impact
- Accessibility, SEO and best-practice review
- App and theme review with alternatives for heavy apps
Week 2: fixes and report
- Time to First Byte and LCP work on key templates
- Lazy loading, render-blocking scripts and critical CSS/JS
- Image compression and WebP conversion
- Unused scripts and obsolete code removed; CSS/JS consolidated
- Font loading and caching improvements
- Before/after metrics report and long-term recommendations
Storefront hardening
Alongside the speed work we resolved layout bugs and improved cart feedback and trust copy, so the store behaves predictably during campaigns.
Outcome
The Dring team received a before/after report and a list of recommendations to keep the store fast as apps and campaigns change.
We have not published the after-figures on this page.
FAQs
- How long did the Dring performance engagement take?
- Two weeks: the first week for the audit and technical report, the second for fixes, testing and the final before/after report.
- What tools were used for the audit?
- Google Lighthouse and PageSpeed Insights, GTmetrix and WebPageTest, plus a review of the theme, apps and third-party scripts.
- Did the work include more than speed?
- Yes. Layout bugs were fixed and cart feedback and trust copy were improved alongside the performance work.
Need similar Shopify work?
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